Sometimes, for your own mental well being, it is a meritorious act to remove yourself from the hustle-bustle of daily life, with its mind-boggling busyness, technological frenzy, ever-changing professional demands, and relentless pressure to be drawn into ephemeral fripperies, and instead reflect on what T.S. Elliot called the Permanent Things that bind us across time and space and unite the generations, the things that we know will long outlive our limited days on earth.
I speak, of course, of breakfast cereal. FULL ARTICLE
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Jeff,
I wonder whether cold cereals would be such a marketable item without the massive amounts of corn and sugar government subsidies. Government subsidies of corn in the midwest have devastated farms (effects of monoculture planting or livestock raising), impoverished farmers, and produced massive amounts of artificial wealth for corn processing companies, etc. One needn’t mention the effects of corn subsidies on the cattle industry.
While Michael Pollan’s book, The Omnivore’s Dilemma, is far from Libertarian, it does point out government subsidies as the root problem for farming and food processing in America. It’s certainly more substantive than Crunchy Cons which I think you reviewed some time ago.
Pollan’s book, http://www.amazon.com/gp/product/1594200823/102-1688135-0981708?v=glance&n=283155
Tasty article.
“We eat 2.7 billion packages of cereal every year. The wonderful cereal industry uses 816 million pounds of sugar every year to produce them.”
.816/2.7= .302 lbs per package or ~4.8 ounces.
Like, Serious!~
Great article Mr. Tucker! This surpasses the recent tortilla article by far!!!!
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