Apropos Stephen Carson comes another discussion about entrepreneurs and business models:
The long tail of software. Millions of Markets of Dozens.You know the real reason Excite went out of business? We couldn’t figure out how to make money from 97% of our traffic. We couldn’t figure out how to make money from the long tail – from those queries asked only once a day.
Overture figured it out, Google perfected it and we all know what happened from there. Those guys figured out something revolutionary — the long tail of search was a advertising marketplace.
So despite Excite’s head start, they could not count on it for succeeding in the market place.
Via Mike Ewens.
Comments on this entry are closed.